Danielle is the newly appointed Director of Venues at Melbourne & Olympic Parks. Melbourne & Olympic Parks is home to six iconic venues, including Rod Laver Arena, AAMI Park, John Cain Arena, Margaret Court Arena, and the newly completed CENTREPIECE at Melbourne Park and KIA Arena. Following the completion of the Victorian Government’s Melbourne Park Redevelopment, M&OP is looking forward to maximizing the potential of its venues, finding new opportunities to bring the entire precinct to life, and solidifying its place as Melbourne’s home of live events.
Prior to commencing her role at Melbourne & Olympic Parks, Danielle was Executive Director of the South Melbourne Market, where she was responsible for managing the strategy, infrastructure, licensing, marketing, events, staff, and finances of this iconic Melbourne destination.
Danielle has over 20 years’ experience in the events industry, having previously held roles with the AFL, Peter Jones Special Events and Hawthorn Football Club. During her time at the AFL, Danielle oversaw the delivery of football’s biggest events, including the Brownlow Medal, Grand Final Parade, Entertainment and Corporate Hospitality, match day production and much, much more.
Danielle’s purpose is to ensure customer experience is at the heart of what she and the team delivers, and that every event exceeds all expectations.
Danielle also chairs the Women for Challenge Committee, which delivers the very popular Diamonds are a Girls Best Friend Gala Dinner in support of Challenge, supporting kids with cancer. Danielle also sits on the Board of the Sandringham Football Club.